BETTER TOGETHER campaign
For BARK's first ever 360 campaign, we wanted to focus on how our products bring dogs & their humans together. Every morning workout, bad breakup, backyard BBQ, bathroom break, first date, movie night, munchies sesh is better together with BarkBox.
This full funnel marketing campaign included 19 spots that catered to all different audiences. My role was to create iterations of low to mid-funnel digital social ads.
role: design
Full list of credits: Director: Oren Kaplan / Photographer: David Robert Elliot / VP of Marketing Creative: Joe Maceda / Creative Director: Haye Anderson / Associate Creative Director: Kellie Overton / Sr. Copywriter: Katie Kirnan / Art Director: Leslie Leighton / Copywriter: Claire Linic / Motion Director: Paul Clark / Sr. Designer: Alina Beebe / Designer: Haysol Chung / Producer: Lisa Kirshner / Associate Producer: Toby Donoghue
Bark bright VIDEO AD
To promote BARK Bright’s GWP for Dental Health Month, we created a social ad that was inspired by a 90s infomercial.
role: art direction, design, motion design, video
Creative Director: Vivien Heo / Copywriter: Jaime Walker / VO: Brad Einstein